Premium Astro Turf Replacement for TOCA Social Birmingham
Quick Summary:
Client: TOCA Social
Location: Birmingham, UK
Sector: Commercial Leisure & Entertainment
Scope: Complete uplift and replacement of 15 interactive football bays
Key Challenge: High-traffic durability and precision alignment for digital tracking tech
The Client Brief
Following Ajax Flooring’s successful large-scale flooring installation at TOCA Social’s flagship O2 Arena venue in London, the client retained our services for their Birmingham location.
As a premier interactive football and dining venue, TOCA Social experiences exceptionally heavy commercial foot traffic and intense gameplay. The existing astro turf across all 15 playing bays had sustained significant wear and damage, compromising both the venue’s premium aesthetic and the ball-roll physics required for their digital gaming tracking systems.
Ajax Flooring was commissioned to complete a rapid, high-precision asset replacement to restore the venue to peak operational standard.
Our Solution & Process
1. Uplift & Subfloor Preparation
The initial phase required the meticulous removal of the heavily worn, damaged turf. Our team carefully uplifted the old material to prevent any damage to the integrated sub-floor technology and surrounding fit-out structures.
2. Precision Installation
Interactive gaming bays demand absolute precision. Any variance in turf height or seam alignment can disrupt the tracking sensors. We deployed our specialist commercial installers to lay a premium-grade, high-density astro turf across all 15 bays, ensuring flawless seam integration and a completely level playing surface.
3. Durability Engineering
We selected a premium, commercial-spec turf engineered specifically to withstand heavy rotational friction from players’ footwear, guaranteeing extended asset lifespan and reduced maintenance costs for the client.
The Results
Zero Disruption: Work was executed efficiently to minimise venue downtime and protect commercial revenue.
Enhanced Visual Appeal: The fresh, vibrant green turf instantly elevated the premium aesthetic of the entire gaming floor.
Optimized Performance: The expertly-laid surface restored flawless ball-tracking accuracy for an un-compromised player experience.